Saturday, June 10, 2006


I've been researching agri-tourism, having had the word come up in several meetings and am convinced it is word that would only come up in meetings. Travelers who choose holidays with some of their itinerary selections based on agricultural stops would be unlikely to use the term. I think it is a great marketing word towards building a new travel industry around one that has already been around. Think of all the folks that visit wineries, this is very successful agri-tourism. I imagine with the growth of the word and the coorodinated marketing that will go right along with it, we will see more families choosing vacations where the kids might get to milk a cow, pick strawberries, sheer a sheep, shoe a horse and any number of other interesting farm activities.

Already many of our visitors coming in from San Francisco will participate in some similar activity, perhaps touring the cheese factory in Oakdale or the wineries in Murphys. We are going to keep an eye on this new travel angle and see where it goes and what develops. I have always thought a ranch holiday might be fun...

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